It has been only one year since Selfridges revealed its Denim Studio but since then it has become one of the most highly appraised denim departments in the world.
To celebrate this momentous occasion in its history Selfridges has enlisted British designer Ashley Williams to create an exclusive denim inspired collection for their infamous studio.
Making up the limited edition collection will be a series of denim pieces inspired by William’s debut AW13 collection for fashion brand Fashion East. As her initial collection for Fashion East demonstrated William’s talents as an up-and-coming master of denim, she made the perfect choice as the designer to create the line.
The collection will be made up of eight signature denim pieces, designed by Williams and inspired by the exploration of vintage Americana.
Ahead of the September release of the first collection for her own label Ashley Williams, this will be the first opportunity for those wishing to purchase an Ashley Williams design.
The collection will be available to buy exclusively from Selfridges from August 14th.
Reported by Orla Wallis. Image source Dazed Magazine.