A hint of military utilitarianism flickers through the Emma Louise London collection for AW14; power jumpsuits in black and khaki and rows of buttons standing to attention on double-breasted shirts. At the same time enchanted forests in midnight and muted fog tones decorate shift dresses and simply cut tees. There’s no fuss about this collection and yet it suggests a story… adventure, mystery, an independent woman with a difficult journey ahead. The subtle contrast of femininity, delicacy and practicality covers all bases in terms of wearability. Occasional asymmetry adds a hint of jaunty modernism, whilst the peach-skin textured fabric and silk crepe de chine create a sense of relaxed luxury.
Having previously featured in Drapers, Glamour, Mail Online and Look, Emma Louise is starting to gain some serious recognition. Having graduated from De Montfort University in 2008 she went on to train at Olivia Rubin, Alexander McQueen and Future Classics. All Emma Louise London pieces are designed, printed and produced in the UK. To view previous Emma Louise London collections visit www.emmalouiselondon.com.
Written by Francesca Bassenger. Images © Emma Louise London.