AW16 PRESS DAYS. VILLAGE PR.

Press day season is upon us once again, offering up a great opportunity to see the clothes from the catwalks up close and personal. Being able to browse the rails of clothes and discuss collection concepts with the PR’s in such an intimate setting is always a pleasure. Village’s press day was held in their showroom, a stone’s throw away from Old Street station.

On arrival, the smell of an oversized Diptyque candle and the warmth of their office was much welcomed as the rain and cold came settling in; appropriate weather really given that it was an AW16 press day. Village have some big name clients on their list including Holly Fulton, who’s high ankle boots caught my eye, working with Christian Louboutin for a third year. Also Ashish, who delved into the Coca Cola archives as part of his collection (the embellishments and prints look so much better up close), Rebecca Minkoff – a new client this season, and Brooks England to name a few. It was only a brief visit, but the most inspirational 20 mins of the morning.

Written by and images © Michaela Hoyte.

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