BFC COLLABORATES WITH WEDGWOOD.

The British Fashion Council (BFC) have collaborated with Wedgwood, provider of luxury home and lifestyle products since 1789, to launch a new project for their ongoing creative initiative Headonism entitled Project Tea Cosy.

For Project Tea Cosy Wedgwood enlisted the four Headonism Milliners, Emma Yeo, Keely Hunter, Awon Golding and Lizzie McQuade, and asked them each to create a contemporary and unique tea cosy to feature on a Wedgwood teapot.

The four designers were invited to the Wedgwood factory in Stoke on Trent and given exclusive access to the Wedgwood archives. Taking inspiration from the 250+ years of heritage and design, they were then asked to design their own, personal tea cosy.

Sally Warmington, Marketing Director EMEA explained that: “In inviting the Headonism Milliners to participate in Project Tea Cosy, we offer them the chance to explore the inspirational skills and craft of Wedgwood. We are looking forward to seeing them apply their own design flair and creative skill to a piece that embraces an iconic ceramic form: the Wedgwood Tea Pot. It’s a perfect fit: a tea cosy is to a tea pot what a hat is to a head!”

Headonism was curated by Stephen Jones, a renowned milliner who mentors the recipients of the initiative. The project, which launched in 2009, was set up to acknowledge and celebrate the new wave of emerging London milliners.

The results of Project Tea Cosy will be displayed in the Designer Showrooms from the 12th – 16th of September at London Fashion Week later this year.

Reported by Orla Wallis. Image © BFC.