Down in a basement, below the shops and offices of Great Titchfield Street was and Aladdin’s cave of gorgeous clothes and covetable accessorises. Also known as Blow PR’s showroom for their SS15 press day, offering up a closer and more intimate look at both the menswear and womenswear collections.
Sonas Couture was first to catch my eye, the Indian brand dazzled with intricately embellished dresses and two pieces that echoed more traditional Indian dress. For this collection Sonas kept the elements of the sarees and bridal that they are synonymous with, but added a more westernised twist. Roopa Renmaraju was another brand that made me stop and do a double take as I walked past the rails: a sustainable fashion brand, using the art work of renowned indigenous Australian artists, creating a rather unique look as each print is different from the next.
Taw, a brand under Blow presents (the department of Blow PR that supports emerging talent) had me so intrigued that I basically ran to the rail to take a closer look. With a very contemporary sports lux look in rainbow colours, it was just complete perfection.
For menswear Kristian Steinberg was the brand that I really adored, mixing feminine details with masculine pieces brought a very fresh take on menswear for next spring; particular favourites of mine being a pink and black jacket and a pair of pink layered shorts.
Written by and images © Michaela Hoyte.