CALICO. SS15 PRESS DAY.

We maybe edging closer to Christmas, but last Thursday in the Catwalk edit boutique, in the ever so stylish Shoreditch we couldn’t have been further away from the festive period. That’s the thing about attending spring press days, they come around when the skies are grey and the air is cold. Press days present the perfect opportunity to look ahead to the next season, you go to the shows and see the collections during Fashion Week, but a press day allows for you to get a real sense of a collection, to admire each stitch of a garment, something that sitting in an audience does not allow.

Calico’s SS’15 press day was the perfect opportunity to discover some new brands for the season ahead. My standout brands included Dea London by designer Jelena Fehmi. Unlike other plus size ranges, Dea London offers up a rather stylish collection, flattering to the figure and not one bit frumpy. Liquorish was another brand that caught my eye – a favourite among celebrities – with gorgeous embellished jumpers and stunning floral printed skirt, perfect for when the weather starts to brighten up again. Emma Harris is a name to note down for perfect lingerie sets, her philosophy is to make pieces that women will cherish. So Christmas may be getting closer, but there’s a lot beyond the festive period to look forward to.

Written by and images © Michaela Hoyte.