CONCRETE PROJECTS. PRESS DAY. SS16.

Everybody loves a press day. Racks of designer clothes lay side-by-side for all the eager fashion lovers to gaze upon. Concrete Projects was no exception; Natural Selection, James Long, Christopher Shannon and Bantu Wax were among the brands showcased in a quirky Shoreditch basement.

Growing at a faster rate than the womenswear industry, the men’s clothing market has grown by 4.5% in 2014 to reach £13.5 billion and is forecasted to grow by 22% by 2019. This translates into menswear collections jam-packed with innovative designs and a sense of newness.

Up close and personal, Christopher Shannon’s lad holiday vibe collection lived up to the buzz of the SS16 runway show. Minus the foam and the male models, we are able to have a look at the clothes without getting distracted. Alluding to the party island feel, Shannon weaved in cult objects, such as the Zippo lighter on a grey knit jumper. Being able to feel the quality and texture of the pieces really makes you appreciate the work that goes into a designer collection.

And who can forget James Long. His collection ruled the runway and told all the boys the 70’s are here to stay. Multi-coloured chunky knits were key pieces. Different textures were matted together to create effortless colour blocking.

With varying tones of grey and sky blue, Natural Selection’s range was perfectly minimal with shapes that echo urban streetwear. A distressed denim jacket stood out as a wearable and fresh.

When SS16 creeps around the corner, we’ll be looking to these brands for style inspiration.

Written by Chelsea Davis. Images © Chelsea Davis.

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