For years the music and fashion industry have had a long running relationship that has both complemented and inspired each other. Nathan Blumfled-James, Dustin Bath and Joshua Mervin are the trio that make up LA band Early Morning Rebel and are the perfect example of the connection between the two – extending their talents way beyond the stage performances and the bright lights of Hollywood.

Since their song “Life boat” was featured on the US drama “Grey’s Anatomy” they have gathered, not only a huge amount of great press but also, a host of A-list fans in the likes of Orlando Bloom and Drew Barrymore to name but a few.

Now they are turning their creative talents to fashion – having attended fashion weeks for the last few years, the industry isn’t exactly unfamiliar territory to the talented trio. In June, they launched their eponymous label to the fashion world during London Collections: Men. The debut collection comprises of two jackets, woven button-up shirt, cut t-shirts and branded leather bags. This is only a taster of what’s to come with the unisex brand adding more pieces over the next few months and launching them in September during London Fashion Week. The collection will be available at Not Just A Label.

Written by Michaela Hoyte. Images courtesy of Felicities PR.