ERDEM TO OPEN FIRST LONDON STORE.

UK based fashion label Erdem is set to open its first London store to coincide with its 10th anniversary.

The label follows in the footsteps of other brands such as Roksanda Ilincic and Christopher Kane who also opened their first UK stores in recent months.

Designer and founder, Erdem Moralioğlu, said: “I’m so thrilled to be opening my first store. London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step.”

The store is set to be designed by London-based architects P Joseph, will be spread out over two floors and include a floor space of over 2,000 square feet. The store will be situated in Mayfair on South Audley Street and will open next year.

Reported by Orla Wallis.