FENDI TO OPEN NEW FLAGSHIP LONDON STORE.

On the 1st of May Fendi will open its new flagship London boutique on New Bond Street. To celebrate, the brand has joined forces with 10 iconic women, including Cara Delavigne, Tracy Emin, Georgia May Jagger and Gwyneth Paltrow, who have each designed a personalised Peekaboo bag. The bags will be sold in an online charity auction on the Fendi website, with proceeds going to Kids Company.