Having taken inspiration from their recent trips to Shanghai, Beijing and Hong Kong, designer duo Fyodor Podgorny & Golan Frydman explore a hyper-reality concept for their AW15 collection. Looking to the colourful East Asian toy shops for inspiration, Fyodor Golan teams up with the My Little Pony brand this season, bringing nostalgic element for the nineties kids amongst us.

That said, the My Little Pony franchise reaches far beyond the boundaries of that one decade: with over 250 million ponies sold worldwide over the past 30 years it is still a very present and current player in the toy market today.

Fyodor Golan incorporates the brand not only with motifs and rainbow colours but also by ‘plasticising’ everything in sight. Embroidered orchids are covered in plastic whilst pink, patent, thigh-high boots continue the effect. Throughout the collection the chosen fabrics provide a reflective plasticised sheen, if not completely dazzling in sequins.

The shapes combine sportswear cuts with clean cut tunics, soft pleated maxi skirts,  and big structural pieces. The latter a nod to Hong Kong’s architecture; colourful housing complexes that are also recreated in stunning geo-prints.

The collection combines a great concept with stunning execution. It converts the harshness of extreme industrialisation and the capitalisation of childhood into something beautifully soft, feminine and luxurious. Genius.

Written by Francesca Bassenger. Images © Fyodor Golan. Video source British Fashion Council, YouTube.

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