Earlier this week British designer Gareth Pugh announced he will be returning to London for the upcoming fashion week.

The news has come as a pleasant surprise to the industry as the 33 year old has not showcased his eponymous label in London for over seven years. However, 2015 will mark the tenth anniversary of the label and has thus inspired the designer to return to the label’s birthplace.

Pugh said: “London is where everything began for me. My creative family is here, our story is here. So I’m thrilled to acknowledge such an important milestone on home ground. At heart this is a creative decision – it feels timely and true to the spirit of the work.”

The collection will showcase on February 21st during the AW15 London Fashion Week.

Written by Orla Wallis. Images © Indigital.