Inspired by the in-between space of the digital and physical world, Hemyca’s SS16 collection is the silhouette of the modern woman, with simplicity and clean lines being key factors in the designs.
The fusion of Italian tailoring and British contemporary edge was seen through sculptured dresses and geometric monochrome details. Contrasting tones and shapes were a huge element throughout; see-through white checked fabric was paired with biker jackets in shades of concrete grey, referencing the ‘urban lifestyle’ as the designer duo described after the show. Structured jet black and optic white neoprene came to life in angular knee-length dresses, expressing female elegance.
There was a reference to the return of the 80s with a blood orange broad shouldered blazer, buttoned at the waist and paired with ankle length black cigarette style trousers.
The designers later explained how the digital age effects how we see the world; “We are constantly watching life pass by through the camera in our phones. The modern woman wants to be in the present, breaking away from the ‘in-between’, which is what the core of the collection represents.”
Written by Chelsea Davis. Images © Chelsea Davis.