INTERVIEW. CHARLOTTE FLYVHOLM. JEWELLERY DESIGNER.

Handmade in the UK and inspired by travel, CFconcept is an up-and-coming jewellery line founded by London-based Dane Charlotte Flyvholm.

A passion for design, use of form and craftsmanship is what differentiates this brand from its competitors. Creative director and founder Charlotte admits that: “Our collections tell a story and because of the many elements that have helped create CFconcept everyone can find something of themselves in the collections.”

The company birthed from “a hunger for creativity and a passion for adornment.” The collections are designed for the woman with a unique and personal look and providing key inspiration for the brand’s DNA is the designer’s Scandinavian roots.

Since its launch at the end of 2012, the company has grown from strength to strength and there have been many key moments that stick out as particularly successful and noteworthy. One of these includes the launch of their latest collection at this September’s London Fashion Week: “We met a great many people – all creatives and all enthusiastic about design. It was such a pleasure to be surrounded by like-minded people, many of whom knew CFconcept; which was also a real pleasure to hear!”

Amidst its current success Charlotte admits that exciting future plans lie ahead: “We have an exciting collaboration in the works that will be launching very soon! We are also taking on more stockists taking CFconcept overseas in Europe as well as in the US.”

Whilst there have been several stand-out successful moments since the launch of the brand, Charlotte concluded that: “Putting your vision out there and seeing how it’s interpreted is very interesting and inspiring. We will continue to add pieces to the collection that allow our customers to build their own look and individual style.” For the upcoming SS15 collection Charlotte adds that we can expect “earrings and ear cuffs – mixing and matching whatever you are drawn to: it’s a real pick ’n mix.”

Interview conducted by Orla Wallis. Images © CFconcept.