JAMES LONG X RIVER ISLAND.

An exciting announcement has hit the fashion industry headlines – River Island will be partnering with sports luxe  menswear brand James Long for its latest designer collaboration. GQ provided the first look at the collection sketches last week, revealing basket ball shorts, ripped denim, graffiti graphics and geo strikes.

The 10 piece collection will launch at London Collections Men in January, along with a short film at at the British Fashion Council’s Fashion Film event, directed by Menno Fokma. The collection will be available in stores in February with prices ranging from £28 to £90.

Reported by Francesca Bassenger. Image source GQ.