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A fresh and feminine collection from Jasper Conran for SS14 with pretty and playful patterns. Zig-zags, stripes, florals, scribbles and illustrations decorate knee-length chino shorts, dresses and sleeveless tops.

Starched shirt collars are added to, well… pretty much everything and why the hell not, they’re adorable. Skirts come in either the pencil or full variety, some with layered sheers. Maxi dresses are light and flowing with prints that are almost grecian in style.

Across the collection colours are beachy and, particularly in the wide stripes, are reminiscent of childhood summer holidays at the seaside: Sunny yellows, grapefruit pink, sky blue and a grassy green. Meanwhile, bold patterns with clean lines, on white backgrounds, help to create a sense of stylish simplicity. It’s a collection full of joy.

Written by Francesca Bassenger. Images © and courtesy of Jasper Conran.