LONDON INSPIRES LATEST ANTONY MORATO CAMPAIGN.

Italian fashion house Antony Moreto has launched its Autumn/Winter 2014 campaign, named “Places.” It takes you on a journey to three of the most cultural cities in Europe: Naples, Barcelona and London. The AW14 campaign follows three men, in three different cities, embracing the ‘Antony Moreto style’; adventurous, urban, versatile, and elegant but always comfortable. It’s the look every fast-paced city-guy seeks to accomplish.

Stefano, an Italian actor and Antony Morato campaign model, introduces us to Naples; a city that emits an aura of traditional beauty and classic fashion… as every Italian city does. Val, an Italian born London citizen, presents London in a way that highlights it as a hub for art and creativity. Hamburg raised Daniel represents Barcelona; the city where the blend between the historical and the modern oscillates on a tightrope. Each of these cities played a key, influential role in the creation of the collection.

“We wanted to describe the cities which influence our collective imagination through the same eyes we all have, through the same eyes I saw and see these three places when we are looking for ideas and inspiration,” says Lello Caldarelli, Chairman and Art Director of Antony Morato.

From the characteristic single breasted jacket and classic jeans, to printed T-shirts and leather detailed tops… the AW14 collection allows the wearer to adapt his look appropriately. It’s an ode to the modern man, who wants to stand out without loosing his sense of masculinity. In celebration of the collection’s September release, Antony Morato will premiere a photographic exhibition. Until then, the brand will continue to capture our intrigue with a short film.

Written by Anna Kyriazidou. Images © Antony Morato.