At the new, three floored, Oxford Street store the Lush Christmas product launch was giving me festive feelings. Clutching a glass of delicious eggnog and my Lush map I navigated my way around the different sections. Each area was manned by a member of Lush staff who talked with great enthusiasm and knowledge about the latest Christmas offerings.
Instant favourite; the new Christmas gift boxes. Dressed to impress, the bright and enchanting designs are inspired by carnivals and decadent moroccan styling. For me, they highlighted the effort and thought that goes into every aspect of what Lush do.
Of course the knot wraps are returning with some stunning new designs – made from recycled plastic bottles they can be re-used again and again and as an ethical alternative to wrapping paper. (A friendly Lushy informed me that last year the UK bought enough wrapping paper to go around the world 9 times.)
Products-wise, I was thrilled to see a lot of my favourites from last year making a come-back, particularly those with almondy-sweet notes such as Buche De Noel cleansing roll and Snowcake soap. Baked Alaska is back, joined by Snowman shower jelly and – every girly girl’s favourite – the Snow Fairy range.
Repping the newbies the Yog Nog bath bomb really stood out with warming clove and toffee notes, closely followed by the luxurious Star Dust bath bomb; made with Fair Trade Ugandan vanilla and Peruvian rosewood. Old Father Time is the only new addition to the solid soap range; a spicy little number infused with fresh thyme and sage.
As well as countless Yule-tide themed goodies, a completely new range was being introduced: Cold Pressed Soaps. Starting off with three variations (Lush Gardener, Lush Mechanic and Lush Hippy) it appears to have a distinctly masculine target market.
One of the most enjoyable parts of the event was having the opportunity to speak to members of the Lush buying team. From excluding micro plastics from their glitters to starting women’s cooperatives around the world; Lush is the perfect example of how our consumer choices can have a positive effect.
Written by Francesca Bassenger. Images © Francesca Bassenger.