Considering the icy weather conditions across the globe, Napapijri Presents Après Ski was the most befitting event. Held in their pop up shop on Regent Street, customers were welcomed in from the cold with a lovely glass of mulled wine, sweet treats in the form of a chocolate fountain and the sounds of Little Boots on the decks.
The premium casualwear brand began its journey back in 1987, in the shadows of Europe’s highest peak Mont Blanc. Combining innovative materials with close attention to style the brand expanded its range in 1990 to included clothing and accessories, including the now iconic Skidoo jacket. Nearly 30 years later the brand has over 100 stores worldwide and provides clothing for Men, Women and Children.
Consisting of practical yet stylish jackets in varying colours and prints; from Red, black, orange and cobalt blue, the Après Ski range is perfect for those who are looking to keep warm in the harsh cold weather or those who simply want to look good while on the slopes of the Alps.
Written by and images © Michaela Hoyte.