PAM HOGG. AW14.

The atmosphere at the Pam Hogg Autumn/Winter 2014 show was electric. A far cry from conventional fashion shows where a raise of an eyebrow indicates a slightly outrageous design, the packed room whooped and cheered their approval at Hogg’s collection, which threw us straight into rebellion with placards being marched down the runway declaring, ‘This is a dedication to the Pussy Riot’.

An explosion of colour, pattern, texture and sheer madness, Pam Hogg embraced the eccentricity London fashion champions, whilst challenging current world issues. Individuality was at the heart of the collection, with a multifarious and unconventional model line up: including men and women of all shapes, sizes and ethnicities.

Rainbow striped unitards, flower appliqués, gimp like head pieces, pom poms and wigs were all blended together for a high spirited, brave collection that was strutted down the runway with (quite literally) hands-on-hips attitude. Protest, rebellion and liberation were running themes which Hogg executed with her usual boldness and bravery. It was an off-schedule show like no other.

Written by Daniella Golden. Images © POP PR.