PROPHETIK. AW16.

For all of its creativity and wonder, there are always questions hanging over the head of the fashion industry. The question of whether fashion is doing enough to be more sustainable is one that is asked time and time again, especially during the month of the various fashion shows.

For the past 14 years the romantic visual artist and unconventional designer Jeff Garner’s brand, Prophetik, has aimed to enlighten its consumers on the harmful effects of synthetic fabrics and petrochemical dyes in everyday garments, all while changing the perception of luxury.

For AW16 Prophetik sent us on a trip of ‘Ruins and Renaissance’, inspired by the novelist Proust and Romantic Platonism, models walked down the runway in pretty gowns and masculine riding breeches and trousers, giving a sense of androgyny to an otherwise fairytale-like collection. The colour palette consisted of navy, smoke grey, teal indigo, Kelly green and black and, as one would expect, natural plant and earth based dyes were used throughout.

Written by Michaela Hoyte. Images © Pop PR.

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