Temperley London has today released a fashion film like no other.
The film depicts Alice Temperley’s summer party, dripping with glamour and indulgence in a Gatsby-esque kind of way. Models are draped in delicate flowing fabrics, embroidery and prints for daywear, transforming into bejewelled sirens for the evening festivities. As stunning as the imagery may be, this isn’t what makes it different.
Using new technology created by Cinematique, the video allows the viewer to click on items and then buy, share, or save them via Net-A-Porter. It’s an innovative and engaging way to shop, making the most of the aspirational allure of the items in their conceptual environment. Could this be the future of luxury online shopping?
Reported by Francesca Bassenger.