Words are sometimes stupidly powerful, annoyingly so some might say, but during Tuesday’s talk at The Design Museum we were privy to a world of words that goes beyond a simple conversation, all thanks to AnOther Magazine’s #wordweek extravaganza.

Chatting to Editor-in-Chief Laura Bradley, the likes of graphic designer Gareth Hague, graphologist Caroline Murray and fashion editor Alexander Fury gave us an insight into how fashion and words are so intrinsically linked. Here are the key words of wisdom we garnered from the evening:

1. AnOther Magazine’s logo, designed by Gareth Hague at his company Alias, is purposefully grammatically incorrect. Wanting to make a logo that didn’t quite read right, Hague’s intention was to mimic the edginess and quirkiness of the brand through a type that is slightly off kilter. Note the capital O.

2. Naming a font is hard. Apparently it’s akin to naming a child, only harder, because a typographer tends to have more fonts than kids. According to Hague it’s a horrible process and no matter how unique you think you’re being, there will always be another font named ‘Elephant’.

3. Analysing someone’s hand writing is like taking a mirror to their soul – really. It can tell you so much more about a person than any conversation. As Caroline Murray, governor and director of the British Centre of Graphology, told us the only things you can’t see in a person’s handwriting are their age, sex and level of intelligence. It also doesn’t matter what organ we use to write, eventually it will always come out looking the same – even if you’re using your chin.

4. Everything from the amount of white space left on a page to the size, speed, pressure and slant of your writing can give a hint to your true personality. For example, if there is a lot of white space on a page that person might be timid or have a need for privacy. Large writing connotes a big ego and if you’re writing slants, either forwards or backwards, then the mental state of the person is open to discussion.

5. As we age, our writing changes and literally falls apart, with illnesses such as Alzheimers having a noticeably deteriorating affect on handwriting.

6. Analysing Karl Lagerfeld’s handwriting tells us he’s a dramatic soul that fears no obstacles. Charging ahead like a galloping horse, he has originality of idea and will succeed despite any difficulties. Excitable, impulsive and with a zest for life, Lagerfeld’s written word really gives it all away.

7. Hedi Slimane, on the other hand, is a free spirit with instinctive convictions and intense reactions. Apparently he doesn’t care what anyone else thinks and likes immediate results, but wouldn’t like to be tied down. I expect that’s pretty accurate to be honest.

8. Alexander Fury, fashion editor of the Independent, wanted to be John Galliano; then realised that was never going to happen. Changing tact, he went on to study Fashion History and Theory at Central Saint Martins before landing a job at Nick Knight’s ShowStudio.

9. “It’s easy to be funny if you’re being nasty about something.” translates into – never use the phrase ‘bang on trend’ in Alex’s vicinity. (Check out his Twitter feed for more of his unedited musings)

10. Journalists are renowned for taking loads of notes at a fashion show and never looking at them again: but even we could’ve told you that one.

Written by Emma Bailey.